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Learn copywriting techniques for Copywriter

You sit down to write and suddenly you feel a lot of thoughts coming over you, you erase over and over again the texts and instead of moving forward you feel that you should not dedicate yourself to writing.

Has this happened to you? It has happened to me, while I was preparing to become a Copywriter.

Discover the 4 essential stages of the writing process: Madman, Architect, Carpenter and Judge. Unleash your creativity, organize ideas and perfect your text for a flawless result.

hat’s why I want to teach you the processes you and your texts should go through so that you can write more easily.

There are 4 stages in the writing process:

  • Madman
  • Architect
  • Carpenter
  • Judge
Fuente: https://philinvites.com/2020/05/29/madman-architect-carpenter-judge/
  • Madman:
    At this stage you let your creativity flow, there is probably a lot of sloppiness in the text, but this is your moment of madness, don’t hold back or judge yourself! let the ideas come and put them down on paper.
  • Architect:
    The task of the architect is to put order to everything the madman wrote, organize all the ideas, use paragraphs or refine them by assembling simple but orderly text schemes.
  • Carpintero:
    In this phase a logical sequence is given to the outline established by the architect. Your task is to make the text make sense, taking care of each sentence and paragraph.
  • Judge:
    It is time to judge the text, all the exigency you may have has to be seen at this stage, here you correct punctuation marks, grammar, spelling, etc., so that the text is impeccable.

    You can perform this phase more than once until you feel satisfied.

Recommendations:

Do not combine the stages, it is common that the stages want to mix with each other, it is normal, but you have to educate yourself to be able to separate the stages, this will help you to be able to write more effectively.

Another mistake that can happen is to start with the direct idea of being a carpenter and that the first thing you write does not need to be changed, be careful! Mistakes like these make texts uncomfortable for the reader.

Let me know in the comments what you thought of this article and if you want me to write about any particular content..

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